Ronnie Scott's heads east for Olympics

Managing director Lance Forman said it was the perfectly opportunity to bring some of the glamour from the West End to the East.

"There have been a lot of reports recently about the Olympics having a negative effect on business in central London," he said.

"I thought, well we're a heritage brand with much history, Ronnie Scott's has been going 60 years , why don't we ease the downturn over their by bringing them here to east London for the Games?

"It'll be on from 10pm to 3am so it's ideal for people leaving the Olympic Park who want their great day to continue into the night."

Tickets to see the shows will cost £30 each. High profile performance at the club will be announced shortly for the opening and closing ceremonies.

Alongside the music the venue's art gallery will be filled with photographs of one of the greatest Olympians Mohammed Ali.

Show has been choreographed by Christina Jansen and will be launched by Ali's brother Rahman on July 19.

Meanwhile, swimwear brand Speedo has hired two of the venues hospitality boxes for the Olympics period.

Forman's is creating a the Fish Island Riviera for the duration of the Games, offering the rich and famous the chance to hire corporate space 100 metres from the gates of the Olympic Park.

The area will be split into suites, with Speedo taking up two them for guests and swimming athletes.