Green Living: Dressing baby
By Andrew Williams
I hope you all remembered to phone your mums on Mothering Sunday. It's always nice to remember the special place that mums have in the world, and now one local business is making it even easier for hard working parents to shop ethically.
Tabitha Potts runs Mimimyne, a Stepney-based company which sells a variety of fantastic products through its website, mimimyne.com. Everything on the site has an ethical or green twist, from organic cotton T-shirts to sustainably sourced wooden furniture.
Tabitha describes herself as a "mumpreneur" and runs the business single-handed while caring full-time for her two sons.
Mimimyne was born when she started looking online for products for her children and realised that there were not many websites aimed at families which combined a strong design ethos and environmental awareness.
Tabitha came up with the idea of creating an online shop to do just that. Since her company started trading, she has been a runner-up for the Mum Entrepreneur of the Year 2009 and a finalist in the Thames Business Gateway Awards.
Tabitha also writes a great blog on her website to keep shoppers up to date with trends and new products. The design conscious approach of the site is reflected in some of the products she sees as appealing to the market in the Wharf.
"Wharf readers would be very interested in the Wattson by DIY Kyoto, for example, which monitors energy use in the home and is a classic bit of design that can also save you money," said Tabitha.
"I also have some great gift ideas - the Cosytots organic knitted chick and hen toys would be a lovely Easter present or table decoration, for example."
- Do you or your company have an environmentally friendly product or service you'd like featured in this column? Let us know by contacting Seventeen, a sustainable alternative for your event management needs, at andrew@seventeenevents.co.uk.
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