Levi's opens in Canada Place mall
Levi's became the latest addition to Canary Wharf's retail collection when it opened its doors this morning in what it hopes will be a stroke of "jeanius".
The leisurewear store opened in Canada Place mall at 11am, and business was already brisk by lunchtime.
Although best known for its jeans range, particularly the iconic 501 brand, Levi's offers a lot more than hard-wearing denim these days.
The new store will kit customers out from top to toe, with items including underwear, shoes and the current season's campaign of checked shirts for sale.