Former Lehman trader helps property pros mingle
A former Lehman Brothers trader is helping to set up a networking site for property professionals.
Syria-born Bisher Armanazi hopes that AgentPad will become the go-to site for estate agents and property experts looking to share tips, post articles and boost their online profile to attract customers.
He said: "It's going to be the network for property professionals, for networking and for use as a publishing tool.
"Building pre-sales trust and online exposure are the toughest challenges for estate agents. On the site, professionals can share their knowledge, experience and interests."
AgentPad covers categories such as Mortgage and Finance, Sales Practices and Law and Regulations. In recent days, agents have showcased their knowledge of the Bank of China's move to capitalise on the lending drought, and the prospects of recovery in the US and UK.
While the site is open only to industry professionals, AgentPad also promises help in improving an agent's Google search ranking, and all posts are flagged up on Twitter.
Bisher said: "Online exposure is important, so we can help agents to get a better ranking on search engines such as Google.
"Twitter is a good medium, but you can only write 140 characters so it's not a place where you can include a lot of detail, but you can use it to channel information."
When Lehman Brothers collapsed last year, Bisher took a break to pursue his interest in music, reaching the semi finals of the Live and Unsigned talent competition.
His latest venture combines two areas in which he has degree experience.
He attained a masters in systems engineering from Imperial College soon after relocating to Britain seven years ago, and later completed a finance masters at Cambridge.
He said: "It's quite a shift but it's still within the industry. It's about computing merged with finance. We've been setting this up for three to six months."
Bisher claims AgentPad is the first site of its kind in the UK, and will fill an important gap in the market at a time when clients are in need of a steady hand to guide them through the market.
He said: "Homebuyers and sellers don't really know which agency to go for and all of the websites are essentially just listings sites.
"People want to know which ones are good, and which ones have the knowledge they need.
"We allow agents to post articles and connect with their clients. I think right now it's even more important to show that, as an agency, you know what you're talking about.
"The market is going up and down so you want people who are constant and have experience you can trust."
Go to agentpad.com