Cityjet launches ads to boost brand

By Rob Virtue on September 27, 2009 12:04 PM |

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City Airport's biggest airline is in the midst of a huge advertising campaign targeting business and premium passengers.

Air France/KLM-owned Cityjet, which recently merged with VLM Airlines to give it over half the landing slots at the Royal Docks airport, is splashing out £4million on digital outdoor, transport and print media.

The campaign will be in two bursts - brand building and then pricing.

Cityjet's general manager commercial Patrick Edmond said: "In effect we need to raise awareness of two brands - Cityjet and London City Airport. Our network is impressive and we want people to consider Cityjet as their number one choice.

"City Airport is incredibly close to the West End and the City.

"The creative shows a direct comparison with travel and check-in times to Heathrow to clearly show the benefits of flying with us from City Airport."

The campaign, designed by Euro RSCG, kicked off earlier this month with adverts on the escalators of Canary Wharf Tube and on Reuters big screen.

The airline flies from City to destinations including Amsterdam, Nantes, Paris, Rotterdam and Strasbourg.

Cityjet's chief executive Geoffrey O'Byrne White said: "For most business flyers time is money and the size of our operations out of London's only truly local airport, coupled with the strength of our network, means Cityjet offers Londoners the most logical time and cost-saving option for business travel."

The investment by Cityjet coincides with another Docklands resident, British Airways subsidiary Cityflyer, spending £225million on a new fleet of aircraft.