Felton's Florists reopens in South Quay

The flower shop, which provided the floral tributes at the Princess of Wales's funeral in 1997, opened for business at the new premises last Wednesday.

Director Richard Felton, pictured with partner Mary Durkin, explained why he felt the time was right to move the Wharf institution.

He said: "We'd been based in Canary Wharf for 15 years but we just felt the time was right for a change. We'd simply outgrown our premises over there and this seemed to be the perfect place to move to.

"We've got much more space here with plenty of room for consultations as well as displays. Plus we have been able to bring the rest of our business, which was run from a unit in Poplar, under one roof so it's much more convenient.

"South Quay is set to be a really booming area with Pan Peninsula and Discovery Dock being built. But it's also within easy reach of Canary Wharf for our existing customers to still use us."

Mr Felton, whose family have been in the florists' trade in east London since 1885, was undaunted by the move.

He said: "We were pioneers in Canary Wharf and now we are going to be pioneers in South Quay. It's very exciting. Our customers, old and new, can rest assured we will still be providing them with the finest quality flowers and a first-class service.

"It's a massive challenge for us but I believe we will create the loveliest flower shop in Docklands."

Felton's will be having an official launch of the new shop in early July but Wharfers can enjoy a 10 per cent discount if they pop in there now and pick up a special voucher.

For more on Feltons visit feltonsflorists.co.uk.